Occupancy-Based Pricing: A Strategy for RV Resorts

In the landscape of the U.S. RV resort industry, occupancy-based pricing has emerged as a leading revenue management technique that aligns closely with consumer demand. This dynamic pricing strategy leverages real-time data to adjust lodging rates based on varying occupancy levels, marking a significant shift from the static approach historically prevalent in the sector. By keying into the principles of supply and demand, RV resorts are optimizing their potential for increased revenue while offering a pricing model that responds to market fluctuations with agility and precision.

Traditional static pricing models are becoming less effective in today’s fast-paced environment, where customer expectations and behavior patterns constantly evolve. In this light, occupancy-based pricing, with its flexible framework, represents an innovative pricing strategy that fosters competitive advantage and financial success for RV resorts adept at harnessing its power.

Key Takeaways

  • Occupancy-based pricing is transforming RV resort revenue management
  • Dynamic pricing adapts in real-time to actual occupancy levels
  • Contrasts with traditional, less flexible pricing strategies
  • Maximizes profit potential by responding to market demands
  • Offers RV resorts a competitive edge in a shifting industry

Understanding Occupancy-Based Pricing in the RV Resort Industry

RV resort occupancy-based pricing strategy

As the RV resort industry evolves, pricing based on occupancy has become a cornerstone of revenue management, presenting itself as a model that seamlessly integrates with the economic frameworks of supply and demand. This flexible pricing strategy allows RV parks to adjust their rates in accordance to real-time occupancy data, ensuring that they are competitive, yet profitable within the marketplace.

At its core, occupancy-based pricing is a doctrine of economics applied practically and tailored to the niche of RV camping economics. It posits the simple principle: as demand increases and occupancy rises, prices should too, and vice versa. This approach not only caters to customer behavior by offering rates that correlate with demand, but it also maximizes revenue opportunities for resort owners during peak seasons. Conversely, during slower periods, resorts can attract guests with more accessible pricing, optimizing occupancy rates year-round.

“Occupancy-based pricing reflects the fluidity of the market, echoing the understanding that value is a product of time, demand, and availability.”

Implementing a pricing strategy that varies with occupancy levels demands a delicate balance. Resort owners must weigh their competitive position in the market against the economic realities of their operational costs and desired profit margins. The goal is not simply to adjust prices arbitrarily but to do so with a strategy grounded in data and economic theory.

The economics of supply and demand are particularly pertinent to the RV resort industry due to its seasonal nature and the variability of customer preferences. Accordingly, a table illustrating the relationship between occupancy rates, demand, and pricing demonstrates the interconnectedness of these factors:

Occupancy Rate Customer Demand Price Adjustment
High Occupancy (>80%) Increased Demand Raise Prices
Moderate Occupancy (50-80%) Stable Demand Maintain Prices
Low Occupancy (<50%) Decreased Demand Lower Prices

The use of flexible pricing mechanisms within the RV park pricing framework benefits both consumers and businesses. Consumers can take advantage of lower prices during less busy times, while businesses can capitalize on high interest periods. Ultimately, such a dynamic model encourages fuller parks, satisfied guests, and healthier profit margins – the trifecta of successful RV camping economics.

Advantages of Implementing Occupancy-Based Pricing for RV Resorts

RV resort benefits from occupancy-based pricing

The implementation of occupancy-based pricing represents a paradigm shift in revenue management for RV resorts, introducing a bevy of benefits that holistically enhance resort operations and customer satisfaction. By adopting dynamic pricing strategies, these resorts can experience a substantial uplift in revenue, optimize rate structures, and markedly improve the marketability of their offerings.

The underpinnings of dynamic pricing allow for real-time market responsiveness, which is crucial in adapting to fluctuating demand patterns. By maximizing rate optimization, RV resorts are able to competitively price their offerings, ensuring the attraction of guests even during traditionally slow periods. This means that the benefits of this pricing strategy are manifold, impacting various aspects of the RV resort business model with positive outcomes.

“Dynamic pricing technologies empower RV resorts to hit the sweet spot in pricing, ensuring cabins are filled and the economics of supply and demand are perfectly balanced.”

Let us delve into the specific advantages that RV resort benefits gain through this innovative pricing approach:

  • Flexibility to adjust prices based on real-time data, allowing resorts to capitalize on spontaneous travel trends.
  • Enhanced ability to forecast revenue by anticipating higher occupancy during peak seasons and adjusting rates accordingly.
  • Opportunity to offer competitive deals during off-peak seasons, thereby attracting a wider range of guests.
  • A demonstration of understanding modern consumer behavior, which tends to favor transparency and adaptability in pricing.
  • Provision of a structured pricing framework that contributes to a more efficient and responsive business model.

With an effective occupancy-based pricing strategy, RV resorts can tap into lucrative market segments and adjust to low-demand phases without compromising profitability. This is illustrated by the following table, which reflects how pricing flexibility directly correlates with seasonal occupancy patterns:

Season Occupancy Rate Pricing Strategy
Peak High Increased Rates
Shoulder Moderate Adjusted Rates
Off-Peak Low Discounted Rates

This dynamic approach is not merely about increasing prices but rather finding equilibrium—a balanced strategy that stabilizes occupancy rates throughout the year.

Ultimately, the implementation of occupancy-based pricing is indicative of a modern, savvy business approach that prioritizes data-driven decision-making—a cornerstone of contemporary revenue management.

Challenges and Considerations When Adopting Occupancy-Based Pricing

Demand-based pricing challenges in RV resort management

Transitioning to occupancy-based pricing can be a significant step forward for RV resort management. However, the shift from conventional pricing models to this demand-based strategy is not without its complexities. Among the foremost considerations for occupancy-based pricing is customer perception, as guests may struggle to understand why prices fluctuate. This could potentially lead to customer dissatisfaction if not managed properly.

Another key concern is the intrinsic demand-based pricing challenges that arise from the need to constantly adjust rates to match the fluctuating consumer demand. This level of dynamism requires robust analytics capabilities and a deep understanding of market trends. RV resort management must equip themselves with both the technology and the expertise to set and adjust pricing appropriately.

Adapting to occupancy-based pricing requires RV resorts to find the delicate equilibrium between profitability and customer loyalty – a balance that maintains a resort’s brand reputation while optimizing revenue.

In navigating these challenges, RV resorts must also consider the operational implications, including additional training for staff and the adoption of sophisticated software systems to track occupancy trends accurately. Moreover, the price-setting process must take into account not only the competitive landscape but also the cost of providing services and the overall guest experience.

The table below encapsulates the key challenges and considerations that RV resort management must address when employing occupancy-based pricing:

Challenge/Consideration Impact on RV Resort Management Strategies for Mitigation
Understanding Customer Perception Potential for confusion and dissatisfaction with variable pricing Transparent communication about pricing factors and value
Managing Real-time Price Adjustments Operational complexities in tracking and responding to demand Investment in analytics and yield management technologies
Maintaining Brand Loyalty Risks to customer loyalty from inconsistent pricing experiences Consistency in pricing strategy and guest experience
Operational Training and Readiness Ensuring staff understands and can explain pricing dynamics Comprehensive staff training and resource allocation

Above all, finding the sweet spot in pricing that entices guests while ensuring profitability is a difficult yet critical objective for anyone in RV resort management. It’s a continuous process that goes beyond the implementation phase, requiring ongoing attention and fine-tuning.

As dynamic as the process may be, the fruits of implementing an occupancy-based pricing strategy are plentiful if these challenges are addressed thoughtfully and strategically.

Comparing Occupancy-Based Pricing to Traditional Pricing Models

Static vs Dynamic Pricing in the RV Resort Industry

The RV resort industry is increasingly moving towards occupancy-driven pricing, a method that promises greater revenue optimization and customer satisfaction. To understand its impact fully, it is essential to compare how this strategy diverges from traditional pricing models that RV resort managers and consumers have long been accustomed to.

Traditional pricing models are characterized by their static nature, offering a flat rate that remains consistent regardless of changes in market demand or occupancy levels. This static pricing, while simple to understand and apply, often fails to capture added revenue during peak times or attract guests during slow periods, resulting in suboptimal occupancy and revenue performance.

In contrast, dynamic pricing models, especially those that are occupancy-driven, offer variable pricing that can adapt to real-time data concerning guest demand and market conditions. This enables a business to be more agile and responsive, thereby maximizing both profitability during high-demand periods and occupancy during lower-demand times.

Occupancy-based pricing offers the flexibility that traditional models simply cannot match, effectively turning every night into a reflection of true market dynamics.

Below is a comparative table that delineates key aspects of static vs dynamic pricing, offering a clearer perspective on their distinct operational frameworks.

Aspect Traditional Static Pricing Dynamic Occupancy-Based Pricing
Price Variability Prices remain fixed regardless of changes in demand. Prices fluctuate based on occupancy levels and demand.
Responsiveness to Market Limited to no response to market changes. High responsiveness, with adjustments possible in real-time.
Revenue Optimization Missed opportunities during peak periods; potential overpriced off-peak discourages occupancy. Increased revenue during high demand; incentivized occupancy during low demand with reduced prices.
Customer Flexibility Limited incentives for guests to shift their booking to less busy periods. Guests can benefit from lower rates during off-peak times.
Complexity Simple and easy to communicate to customers. Requires a sophisticated approach to communication and technology to manage.

The shift from traditional to occupancy-based pricing requires not just a change in strategy, but also a cultural shift in how RV resorts perceive and react to their market environment. The transition carries its challenges but offers a compelling case for those aiming to stay afloat in a competitive and ever-changing industry.

As such, occupancy-based pricing represents a promising path forward for RV resorts.

  • Traditional pricing models are increasingly seen as inadequate for addressing the nuances of market demand.
  • Variable pricing underpinning dynamic models introduces a level of sophistication that can lead to better financial outcomes.
  • The occupancy-driven pricing schemes are the epitome of market adaptability, promising gains for both resorts and consumers.

In essence, despite the familiarity and superficial simplicity of static pricing, the trend within the RV resort industry points towards embracing the adaptive, data-informed, and guest-centric features of occupancy-based dynamic pricing models.

Key Factors Influencing Occupancy Rates and Pricing Decisions

Competent RV resort strategy acknowledges the intricate web of elements that intertwine to forge both occupancy rates and pricing decisions. In the realm of RV hospitality, these factors often extend beyond basic supply and demand to encompass a diverse array of influencers, each potentially swaying the delicate scales of profitability and guest satisfaction.

Seasonal trends serve as a dominant force, shaping the very heartbeat of resort occupancy. As transient as nature itself, these patterns dictate the ebb and flow of guests, with summer months and holiday periods typically driving higher demand. It is essential for RV resorts to craft pricing decisions that reflect these peak times, ensuring rates are adjusted to capture the maximum revenue potential.

In a bid to decode the intricacies of market demand analytics, RV resorts must also remain attuned to the magnetism of local events. Concerts, festivals, and sports competitions can significantly surge regional interest and occupancy – a phenomena savvy resort managers harness through tailored pricing strategies to capture the transient upswing in guests.

Yet, it is within the competitive cauldron where strategic foresights arguably play their most pivotal role. Precise and informed pricing decisions require a penetrating gaze into the playbooks of competitors. Herein lies the art of pricing: setting rates that are alluring to guests yet still at an arm’s length ahead of the competition, rooted in a firm understanding of the factors affecting occupancy rates.

Economic conditions cannot be ignored, as they unfold on both macro and micro scales to sculpt consumer spending power and travel propensities. In light of economic downturns or booms, RV resorts must display agility in adjusting pricing strategies, ensuring alignment with the broader fiscal landscape.

The daunting task of pricing in an unpredictable market is steadied by the anchor of data-driven analytics. With the precision of market demand analytics, pricing models transition from educated guesses to calculated determinations, informed by a spectrum of performance indicators and predictive modellings.

Encapsulated within the following table, these key factors stand not in isolation but rather in a complex mesh – each impacting and influenced by the others, culminating in a multifaceted pricing strategy for any adept RV resort:

Factor Description Impact on RV Resort Strategy
Seasonal Trends Variations in demand based on the time of year Seasonal pricing adjustments to optimize revenue in peak times
Local Events Potential for sudden increases in regional demand Event-based rate hikes to capitalize on short-term demand spikes
Competitor Pricing Rate decisions of nearby resorts and campgrounds Competitive pricing to achieve an optimal market position
Economic Conditions Consumer spending power and confidence Adaptive pricing to accommodate economic fluctuations

The mastering of these factors coalesces to rise beyond mere occupancy – it is the clarion call for resorts to finesse their pricing decisions with both the hammer of analysis and the chisel of experience. For therein lies the gateway to a strategy that not only resonates with market demands but resounds with the toll of sustained success.

Effective market demand analytics form the cornerstone of any pricing strategy, yet it is the human insight into these variables that transforms data into profits.

  • Savvy identification of seasonal trends refines occupancy predictions and assists in preparing lucrative rate schedules.
  • Monitoring local calendars for events can inform resorts when to expect surges in demand, allowing them to modulate their rates with precision.
  • Factoring in competitor pricing is vital in establishing a resort’s unique selling proposition and value proposition.
  • A pulse on economic conditions equips resorts to create pricing strategies that align with the wallets and willingness of their target market.

Ultimately, it is the combination of analytics and acumen – the dance of digits and decisions – that defines the trajectory of an RV resort’s success. Implemented astutely, an understanding of the Key Factors Influencing Occupancy Rates and Pricing Decisions can steer an RV resort through the capricious winds of market demands, navigating towards a horizon of robust occupancy and sound financial performance.

Best Practices for Implementing Occupancy-Based Pricing at Your RV Resort

For RV parks looking to thrive, implementing occupancy-based pricing is not a mere trend; it’s an integral aspect of revenue optimization. Embracing this dynamic pricing model entails several best practices that pave the way for an RV park’s successful pricing strategies. Here’s how to approach it:

  • **Stay Informed on Market Trends:** Monitor local and regional demand drivers such as events, peak travel times, and competitor pricing models as indicators for adjusting rates.
  • **Educate Your Customers:** Use clear and open communication to help guests understand the benefits of dynamic pricing. Highlight how it can lead to fairer, demand-based pricing.
  • **Leverage Technology:** Employ advanced pricing algorithms and software to manage rates efficiently, ensuring they respond to real-time occupancy data.
  • **Balance Pricing and Value:** While rates should reflect demand, ensuring the perceived value matches the price point is essential for guest satisfaction and repeated business.
  • **Monitor and Adjust:** Regular review of your pricing strategy’s performance is vital. Use data analytics to track success and identify further optimization opportunities.

Effective implementation also means avoiding potential pitfalls that could negate the advantages of occupancy-based pricing. **Consideration for customer loyalty** and reasonable rate fluctuation guidance are fundamental in mitigating the risks of alienating guests.

“Innovative pricing strategies demand a balance between data-driven decisions and human insights into guest behavior.”

The best practices for successful occupancy-based pricing are further detailed in the following table, offering an actionable framework for RV resort owners.

Best Practice Description Benefits
Real-Time Data Utilization Adapting rates based on up-to-the-minute occupancy stats Ensures the most competitive and profitable pricing
Customer Transparency Keeping guests informed about how rates are determined Builds trust and demystifies price variations
Competitive Analysis Regular comparison with nearby RV parks Aids in positioning your resort advantageously in the market
Demand Forecasting Anticipating occupancy and booking trends Allows for strategic rate adjustments in advance
Value Proposition Aligning rates with the quality of facilities and services offered Enhances guest satisfaction and encourages repeat visits

Upon implementing occupancy-based pricing, resort owners will likely observe a significant shift towards **revenue optimization**. This advanced strategy enables RV parks to adapt fluidly within a competitive market, offering the right price at the right time to the right customer. Following these outlined best practices ensures a strong foundation for an occupancy-based pricing model that fosters both financial success and guest contentment.

Case Studies: Success Stories of RV Resorts with Occupancy-Based Pricing

In recent years, various RV resorts have applied occupancy-based pricing with considerable success, firmly establishing its value in optimized revenue management. These case studies are not mere anecdotes but are testaments to the tangible benefits that can be achieved through dynamic pricing strategies. The following instances demonstrate how this approach can translate to real-world effectiveness.

One compelling case study emanates from a well-established RV resort in Florida, known for its scenic views and premium amenities. Following the implementation of occupancy-based pricing, the resort witnessed a marked increase in its year-on-year revenue by 25%. This surge was directly attributable to the nuanced adjustments in pricing that matched the resort’s occupancy levels with seasonal fluctuations, thus optimizing income during peak travel times.

“Embracing dynamic pricing has been a game-changer, allowing us to maximize our rates during high-demand periods while staying competitive during slower times.” – RV Resort Manager, Florida

Another RV resort success story originates from a mid-sized park in Texas. Here, occupancy-based pricing examples showed a pivotal boost in occupancy rates from an average of 60% to an impressive 90% during the primary travel season. This was coupled with a heightened guest satisfaction rating, as fair pricing policies cultivated a more positive perception among patrons.

One of the more striking outcomes emerged from a resort in the mountainous regions of Colorado. By leveraging market data and predictive analytics, the establishment sculpted an optimized revenue management strategy that encouraged early bookings and longer stays. Their data illustrated an upsurge in occupancy during off-peak periods by 15%, showcasing the ability of this modality to harmonize pricing with consumer behavior throughout various seasons.

The compilation below provides further insight into these case studies, underscoring the correlation between the adoption of occupancy-based pricing models and the resulting increase in key performance metrics:

RV Resort Location Revenue Increase Occupancy Rate Change Customer Satisfaction
Florida 25% Year-on-Year +5% Peak Season Increased
Texas 15% Year-on-Year +30% Peak Season Significantly Increased
Colorado 20% Year-on-Year +15% Off-Peak Moderately Increased

These case studies provide important learning points for RV resorts considering an occupancy-based pricing approach. Not only do they highlight the potential for increased revenue and occupancy rates, but they also point to an improvement in the overall customer experience. By reflecting supply and demand more closely, businesses can offer pricing that feels fairer to consumers, fostering better relationships and return visits.

It is evident from the success stories across various states that occupancy-based pricing is a robust strategy that can fortify an RV resort’s position within the market. The adaptability such a model offers goes hand in hand with a constantly evolving travel and leisure landscape, positioning resorts to capture the full financial potential of their offerings.

While each RV resort’s journey towards integrated dynamic pricing is unique, these case studies underline a common theme: that a carefully crafted, data-driven, occupancy-based pricing strategy is capable of not just keeping pace with, but actively shaping consumer demand – a cornerstone of modern revenue management in the competitive RV resort industry.

Software Solutions: The Role of Technology in Pricing Optimization

In the complex tapestry of RV resort management, the pivotal role that technology plays in pricing optimization cannot be overstated. Harnessing the power of pricing optimization software has become a foundational cornerstone for resorts looking to navigate the competitive waters of the recreational vehicle industry. These software solutions, intricate syntheses of algorithms and market acumen, empower business owners to implement dynamic pricing with unparalleled precision and efficiency.

Staylist, a beacon among RV resort software solutions, has been carving out significant value for properties by providing the technological backbone needed to embrace dynamic pricing effectively. Without such tools, RV park managers could find themselves drowning in the sea of data required to make informed pricing decisions in real-time.

Technology in dynamic pricing acts as the compass by which the modern RV resort navigates the ever-changing currents of consumer demand, ultimately steering towards maximized revenue and optimized occupancy rates.

It is through the judicious use of software like Staylist that RV resorts are able to stay afloat and thrive in the rapidly evolving landscape of hospitality. By analyzing vast amounts of data – from market trends to seasonal occupancy – pricing optimization software automates the process, making it manageable, accurate, and responsive to market conditions as they change.

To better grasp the strategic importance of pricing optimization technology, consider the following comparison:

Without Technology With Pricing Optimization Software
Manual data analysis; prone to human error Automated, real-time data analysis minimizing inaccuracies
Delayed response to market changes Instantaneous pricing adjustments in response to demand shifts
Limited understanding of complex pricing variables Comprehensive understanding enabled by advanced analytics
Dependence on intuition rather than data-driven decisions Strategic decision-making based on robust data metrics
Generalized pricing potentially leaving revenue on the table Optimized pricing aimed at maximum profitability

The integration of technology into pricing strategies exemplifies the progression towards a more sophisticated business model, one that not only recognizes the need for data interpretation but also the imperative of adapting swiftly and seamlessly.

  • Technology in dynamic pricing facilitates an adaptability that would be impossible at the same scale manually.
  • With solutions like Staylist, RV resorts have at their disposal the means to tailor pricing to even the most subtle of market pulses.
  • The strategic deployment of RV resort software solutions can significantly enhance revenue management, turning potential losses into gains.

As we journey further into the digital age, the reliance on software for pricing optimization will only intensify. RV resorts that embrace these technologies position themselves advantageously, ready to reap the benefits of a methodology driven by precision, insight, and agility. Occupancy-based pricing, powered by such technological tools, is transforming traditional approaches to yield management and fostering a new era of financial success for the forward-thinking RV resort.

Conclusion: Embracing the Future with Occupancy-Based Pricing

As the RV resort industry advances, the imperative for implementing occupancy-based pricing becomes increasingly evident. This strategic pricing model has proven essential for staying competitive and fostering growth amidst the evolving dynamics of the marketplace. With real-time responsiveness to the ebb and flow of market demand, RV resorts that adopt occupancy-based pricing are setting a new standard—optimizing revenue, enhancing customer satisfaction, and navigating the industry’s future with confidence.

Indeed, the challenges of transitioning to a dynamic pricing strategy require careful consideration, but they are far outweighed by the myriad of advantages detailed throughout this discussion. From addressing the nuanced complexities of customer perception to leveraging cutting-edge technology, occupancy-based pricing signifies a pivotal shift towards strategic pricing that meets the contemporary needs of both resorts and their guests. It bridges the gap between static, outdated models and the pulsating, demand-driven rhythm of modern tourism and hospitality.

Looking ahead, the future of RV resorts is undeniably intertwined with the adoption of innovative pricing strategies. To sustain success in this sector, resorts must embody the agility and foresight that occupancy-based pricing affords. The union of data analysis, technological support, and market insight positions these enterprises not just to respond to the present, but to shape the trajectory of the industry’s future. In essence, occupancy-based pricing isn’t just a strategic advantage—it’s a cornerstone of survival and prospering in the landscape of tomorrow’s RV resorts.


What is occupancy-based pricing in the context of RV resorts?

Occupancy-based pricing, also known as dynamic pricing or demand-based pricing, is a strategy used by RV resorts to adjust their rates in real-time based on the current level of occupancy. It’s aimed at maximizing revenue by raising prices when demand is high and lowering them during slower periods. This flexible pricing model takes into account the fluctuating nature of supply and demand specific to the RV camping market.

How does occupancy-based pricing benefit RV resort management?

Occupancy-based pricing offers numerous benefits to RV resort management, including improved revenue management, optimal rate optimization, and the ability to adjust to market conditions quickly. This flexible pricing approach allows resorts to maximize their occupancy and revenue, especially during peak seasons, while providing competitive rates during off-peak times to attract guests.

What considerations should be taken into account when adopting occupancy-based pricing?

When adopting occupancy-based pricing, RV resorts must consider potential challenges such as customer perception of variable pricing and the complexity of managing real-time rate changes. Resorts must also invest in market demand analytics and price-setting expertise to ensure that their pricing strategy balances competitiveness with profitability without alienating customers.

How does occupancy-based pricing compare to traditional pricing models?

Occupancy-based pricing differs from traditional pricing models, which typically involve static, fixed rates regardless of market changes. Variable pricing offers more flexibility, allowing resorts to adjust prices in response to real-time demand, whereas traditional static pricing can lead to missed revenue opportunities and may not fully capitalize on peak demand situations.

What factors influence occupancy rates and pricing decisions in the RV resort industry?

Several factors can influence occupancy rates and pricing decisions, including seasonal trends, local events, competitor rates, and broader economic conditions. Understanding these elements is crucial for RV resorts in setting prices that align with current market dynamics while also considering the long-term strategy for revenue optimization.

Are there best practices for implementing occupancy-based pricing at an RV resort?

Yes, best practices for implementing demand-based pricing at RV resorts include closely monitoring market trends, educating customers on the benefits of dynamic pricing, and using flexible pricing algorithms. RV resorts should also aim to maintain transparency with guests to build trust and use technology that supports effective pricing strategies.

Can you provide examples of RV resorts that have successfully implemented occupancy-based pricing?

While this content does not include specific RV resort names, there are many success stories in the industry where resorts have adopted occupancy-driven pricing models. Such resorts have reported increased occupancy rates, higher revenue, and greater customer satisfaction thanks to their adaptable pricing structures.

What role does technology play in pricing optimization for RV resorts?

Technology is essential in pricing optimization, facilitating the complex task of managing dynamic rates. Software solutions like Staylist enable RV resorts to automate the pricing process based on real-time data, ensuring accurate, demand-responsive pricing, while also simplifying the management and analysis of occupancy trends.

Schedule a Demo


Schedule an online demo with one of our team members right now.